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Heat Pump Sales Playbook

Selling heat pumps gets easier when emitters stop holding you back.
This playbook shows installers, consultants and contractors how to position Add2Rad alongside heat pumps to win more jobs, reduce objections and deliver better comfort at low temperatures.

🎯 Why This Playbook Exists

Most heat pump sales fail for one reason:

“Your radiators won’t cope at a lower flow temperature.”

Add2Rad removes that obstacle.

This playbook gives you:

  • Simple language homeowners understand
  • Evidence-based talking points
  • Clear value propositions
  • Tricky-room strategies
  • COP & comfort explanations
  • Fast close lines you can use immediately

It’s built for surveyors, installers, sales teams, consultants and public-sector retrofit leads.

🔥 Core Message:

Radiators designed for boilers struggle at 35–50°C — Add2Rad fixes that.

Use this positioning statement in surveys, quotes and homeowner conversations:

“Your radiators are not broken — they were just built for hotter water.
Add2Rad helps them deliver the warmth you want at the lower temperatures a heat pump uses.”

🧩 How Add2Rad Fits Into the Heat Pump Conversation

1. It removes the biggest friction point

Low flow temperatures are essential for COP and comfort. Add2Rad lets existing radiators work effectively at 35–50°C without rip-outs.

2. It reduces homeowner anxiety

People worry about cold rooms and big bills. Add2Rad gives you a simple upgrade path that feels safe, affordable and fast.

3. It helps you close jobs without redesigning whole systems

You can keep the existing emitters, reduce disruption, and avoid long conversations about radiator sizing or rewiring the entire house.

4. It boosts trust and transparency

Add2Rad shows you have a plan for every room, even awkward spaces with high heat loss or oversized glazing.

🛠️ When to Introduce Add2Rad

Use it whenever a homeowner says anything like:

  • “Will the radiators be warm enough?”
  • “Do I need to replace them all?”
  • “What about the cold room at the back?”
  • “How long will this take?”
  • “I don’t want the house ripped apart.”

Add2Rad is your answer to all five.

Say this when standing in the coldest room:

“A heat pump will work beautifully here, but this radiator needs help delivering the same comfort at lower temperatures. Rather than replacing the whole system, we use Add2Rad to optimise it so your home feels warm with less energy.”

Homeowners understand it instantly.

📈 Value Propositions You Can Use

For installers

  • Faster, simpler upgrades
  • Fewer callbacks
  • Better outcomes at low flow temps

For homeowners

  • Warmer rooms
  • Less disruption
  • Lower running costs

For landlords & PRS

  • Reduced void time
  • Minimal tenant disturbance
  • Supports EPC uplift

For heat pump brands

  • More successful installs
  • Fewer “cold room” complaints
  • Stronger consumer outcomes

🧠 Comfort, COP and Clarity

Remember the golden line:

“You size heat pumps to the house. You tune radiators to the heat pump.”

Add2Rad is the tuning system.